January 24, 2021

How Brentford can make £160m by beating Fulham

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Watch Brentford vs Fulham live on Sky Sports Football from 7pm on Tuesday; Kick-off 7.45pm.

Last Updated: 03/08/20 4:35pm

If Brentford beat Fulham and stay up next season they could earn upwards of £265m over the next five years If Brentford beat Fulham and stay up next season they could earn upwards of £265m over the next five years

If Brentford beat Fulham and stay up next season they could earn upwards of £265m over the next five years

Brentford stand to make around £160m over three years in additional revenue if they beat Fulham in Tuesday night’s Championship play-off final, according to sports financial analysts Deloitte.

The game, which is live on Sky Sports, remains the most valuable single match in world football, as it brings with it the prize of Premier League football and access to the television money afforded to top-flight clubs.

Deloitte say if the Bees were to survive their first season the additional revenue would rise to £265m over five years, with Championship winners Leeds benefiting to the same tune.

Fulham would receive around £135m over three years if they beat their fellow west Londoners, a reduced amount because they are currently in receipt of parachute payments after their relegation to the Championship in 2019.

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Brentford captain Pontus Jansson says Premier League promotion would mean everything to the club if they can beat Fulham in the Championship play-off final

Brentford captain Pontus Jansson says Premier League promotion would mean everything to the club if they can beat Fulham in the Championship play-off final

Dan Jones, partner and head of the sports business group at Deloitte, said: “This season’s Championship has been temporarily interrupted by the Covid-19 pandemic, however as the season comes to a close, all eyes will be on Wembley in what still remains world football’s biggest financial, winner-takes-all, prize match.

“Despite the disruption to the season, the league has remained extremely competitive at the top end of the table, and yet again the play-off semi-finals have provided supporters and neutral football fans with excellent entertainment.”

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Deloitte said the additional £160m is made up of an estimated £85m in central broadcasting distributions, and parachute payments over the 2021-22 and 2022-23 seasons totalling £75m if they are relegated next summer.

The director of Deloitte’s sports business group Tim Bridge said: “The financial prize for Brentford or Fulham, as well as Leeds United and West Bromwich Albion, is likely to be in excess of £265m if they survive their first season in the Premier League.

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Ahead of the Championship play-off final, Brentford and Fulham have offered their support to the EFL & Mind’s campaign for mental health awareness

Ahead of the Championship play-off final, Brentford and Fulham have offered their support to the EFL & Mind’s campaign for mental health awareness

“Furthermore, given the recent impact of Covid-19, it is likely that the financial impact of promotion will be better received than ever before.

“The increased revenue provides these clubs with the platform from which they can develop on and off the pitch.

“Promotion to the Premier League provides clubs with the financial resources to make strategic investments.

“While this typically includes increased expenditure in on-pitch playing talent, it still remains important that promoted clubs are committed to their longer-term financial responsibility.”

Who will win the Championship play-off final?

Ahead of the Championship play-off final, Scott Minto and Andy Hinchcliffe discussed the Wembley showpiece on the Sky Sports EFL Podcast.

“I think this is going to be one of the best play-off finals for years, that’s what I will predict,” said Minto.

Ninth time lucky in the play-offs for Brentford?

Since the 1990/91 season, Brentford have lost in all eight of their play-off campaigns.

It’s an unwanted statistic that has lingered over the West London club for decades, but after overcoming Swansea in the semi-final, Thomas Frank’s men have the chance to set the record straight and banish the streak to the history books.

Brentford face Fulham in the Championship play-off final on Tuesday, live on Sky Sports Football from 7pm; Kick-off 7.45pm

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